The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
WHAT WILL I LEARN?
There are three routes available on the qualification and each will hold a professional qualification against it.
Knowledge Module 1: Principles of Coding (for Level 3 Digital Marketer Apprenticeship)
Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer)
Knowledge Module 3: Digital Marketing Business Principle (for Level 3 Digital Marketer Apprenticeship)
Individual employers will select which vendor or professional qualification the apprentice should take.
HOW WILL I BE ASSESSED?
On Programme Assessment
Technical knowledge and understanding is assessed on programme as well as the professional qualifications. These must be passed before the end point assessment can take place.
End Point Assessment
Structured interview with an assessor
Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.
WHAT CAN I DO NEXT?
Typical job roles for progression include: Digital Marketing Assistant/Executive/Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing, SEO and more.
IS THERE ANYTHING ELSE I NEED TO KNOW?
This apprenticeship is recognised for entry on to the Register of IT Technicians. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.