This 10-week introductory course is designed for adults who want to build confidence in using social media platforms such as Instagram and TikTok, while gaining a basic understanding of Artificial Intelligence (AI) and how it can support content creation.
Students will explore how social media is used in everyday life, develop practical content creation skills, and discover how AI tools can enhance creativity, productivity, and online presence. The course is ideal for beginners with little or no prior experience, offering a supportive and hands-on learning environment.
WHAT WILL I LEARN?
Throughout the course, you will:
Week 1: Introduction to Social Media & AI
What is Artificial Intelligence? (simple explanation)
Examples of AI in everyday apps
How people use social media today
Week 2: Getting Started with Instagram & TikTok
Creating and understanding profiles
Exploring the app interface
Types of content: posts, stories, reels, short videos
How people discover content
Week 3: Basic Content Creation Skills
Framing and camera basics
Lighting tips for beginners
Hooks: grabbing attention in the first seconds
Simple caption writing
Week 4: AI Tools for Content Creation
Using AI for caption ideas
Generating images with AI
Using AI for brainstorming
Ethical use of AI in content
Week 5: Instagram Features & Best Practices
Reels and visual storytelling
Hashtags and discoverability
Highlights and profile presentation
Consistency in posting
Week 6: TikTok Creativity & Trends
Understanding TikTok trends
Sounds and music
Duets and stitches
Simple editing techniques
Week 7: Algorithims & The For You Feed
What is an algorithm?
How feeds decide what to show
Engagement signals (likes, comments, watch time)
Why some posts go viral
Week 8: Influencers & Personal Branding
What is a personal brand?
How influencers grow audiences
Finding your niche
Authenticity online
Week 9: Analytics & Growth
Understanding engagement metrics
Using insights dashboards
Learning from performance
Setting simple growth goals
Week 10: Final Project & Reflection
Students present their projects
Discuss lessons learned
Responsible digital behaviour
Building a simple portfolio
HOW WILL I BE ASSESSED?
This course is assessed through continuous, informal assessment rather than exams.
Assessment methods include:
Participation in weekly practical activities
Creation of social media content plans and ideas
Use of AI tools for simple tasks
Tutor feedback and peer discussion
WHAT CAN I DO NEXT?
On completion of this course you could progress onto further digital skills courses, or other adult courses available at Preston College that may be of interest.
IS THERE ANYTHING ELSE I NEED TO KNOW?
This course is ideal if you are looking for a practical and interactive introduction to digital media and AI, with opportunities to work independently and as part of a group. No prior experience is required as everything on this course will start at a beginners level.
ENTRY REQUIREMENTS
There are no formal entry requirements for this course.
However, students should:
Have basic digital skills (e.g. using a smartphone or computer) or be working towards a Level 1 qualification in Digital Skills
Have an interest in social media, content creation, or digital skills
Be willing to participate in practical activities and group discussions
