Learners at Preston’s College have teamed up to put their entrepreneurial skills to the test against the country’s bright sparks in a national competition.Business & IT Practitioner learners competing in Digital Advantage Competition

The Level 3 learners, studying Business and IT, are taking part in the Digital Advantage competition, whereby learners have to come up with a new concept or develop a product or service which is already on the market.

The team are going head to head with fellow schools and colleges to win £2,000 towards starting up their own digital business. The teams have one week to produce all the necessary components to successfully introduce their product or service into the industry and to document the process in a 3 minute video to submit to a panel of judges.

Between them, the learners have worked together in assigning designated roles in research, design, marketing and production to effectively set up their own business, in which they will demonstrate in their video submission.

Digital Advantage aim to increase awareness of digital industries and the opportunities that exist within it by providing relevant skills and training to learners, to prepare them for industry employment.

Kamran Ahmed, programme team leader for Business Enterprise at Preston’s College, said: “The competition gives our learners a brilliant opportunity to develop the necessary skills and knowledge to work in a real life working environment.

“The opportunity has helped learners to gain industry experience by encouraging them to communicate their creative ideas to one other, whilst facing time pressures.

“The competition offers a fantastic insight into real life industry work and is a great way of reinforcing the learner’s passion towards their studies.”

Preston’s College offers Business and IT courses at Level 3, with various pathway options available post-study, including Apprenticeships, employment and university. To find out more and to apply, visit